Iris is a beauty application that was created to share product reviews and insights in the beauty community in an authentic and safe space. I am a beauty consultant that posts and shares about my experience and my routines for others in the community to see.
I wanted to revamp the brand identity and website.
This is an ongoing project.
Iris Application
The confidant club refers to 3 tier levels that the member can achieve, starting from the Beauty Novice to the Beauty Icon status. This also works as an incentive for the user to continue posting product reviews, engaging in community discussion as well as sharing routines, which allows members to earn gems. These work similar to loyalty points, which one accumulates to access to getting featured on the stand out page, exclusive Icon drops and higher value product drops.
